Digital Marketer – Executive

We are looking for a skilled and innovative Digital Marketing Executive to join our team. You will play a crucial role in planning, executing, and optimizing our online marketing strategies to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

1) Digital Strategy Development:

• Design and implement comprehensive digital marketing strategies aligned with company objectives.
• Optimize online presence to ensure a strong digital footprint.

2) Content Marketing:

• Develop engaging and relevant content for various platforms, including blogs, email campaigns, and social media.
• Collaborate with creative teams to produce high-quality visual and written content.

3) SEO and SEM:

• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage paid advertising campaigns, including Google Ads and social media ads, to drive targeted traffic.

4) Social Media Management:

• Oversee and grow the company’s social media presence across multiple platforms.
• Create and schedule posts, monitor engagement, and respond to audience interactions.

5) Analytics and Reporting:

• Track and analyze campaign performance using tools like Google Analytics.
• Generate detailed reports with actionable insights to improve future campaigns.

6) Lead Generation:

• Develop and execute strategies to generate high-quality leads through email, SMS, and other digital platforms.
• Ensure effective nurturing of leads through personalized marketing funnels.

7) Collaboration:

• Work closely with sales and creative teams to align marketing efforts with business objectives.
• Stay updated with industry trends and implement best practices in digital marketing.

Job Requirements:

• Educational Qualifications: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Experience: Minimum 3 years of proven experience in digital marketing roles.
• Technical Skills: Proficient in tools such as Google Ads, Facebook Ads Manager, TikTok Ads Manager, and Google Analytics. Solid knowledge of SEO, SEM, and social media advertising strategies.
• Creative Skills: Strong content creation and copywriting abilities for both visual and written formats.
• Experience with video editing and graphic design tools is a plus.
• Analytical Skills: Ability to interpret campaign data and provide actionable recommendations.
• Familiarity with marketing analytics platforms for tracking performance.
• Other Requirements: Excellent verbal and written communication skills in English and Malay. Strong organizational and time management skills. Creative thinker with a passion for staying ahead in the digital marketing landscape.
• MALAYSIAN Only